World No Tobacco Day 2010: Gender and Tobacco

World No Tobacco Day 2010: Gender and Tobacco

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World No Tobacco Day 2010: Gender and Tobacco
Since 1987, the WHO has recognized the 31st of May of every year as the World No Tobacco Day (WNTD). This is intended to encourage a 24-hour period of abstinence from all forms of tobacco consumption. It is primarily designed to draw global attention to the widespread prevalence of tobacco use and its negative health effects.
The theme for this year's WNTD is "Gender and Tobacco with an emphasis on marketing to women". The WHO, other governmental and non-governmental organisations are bothered by the rising prevalence of smoking among women and the underlying factors responsible for this occurrence; hence, the choice of this year's theme. The theme is not only to create awareness about the luring tobacco epidemic among women, but also to expose the activities of the tobacco industry aimed at sensitizing women to take up the habit of smoking.
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